Noemi Innovate is a two-step cysteamine lifting system that works on both lashes and brows. Innovate Step 1 – Cysteamine reshapes the hair, and Innovate Step 2 – Fix sets the new shape while conditioning it. Both steps have the same processing time of 8–12 minutes on lashes and on brows.
That shared timing is the real reason studios choose it: one set of lotions covers a lash lift and a brow lamination. Both bottles are 10 ml and vegan, and Step 1 is built on cysteamine HCl, a mild thioglycol-free alternative to classic perming lotions.
Below you will find what each step does, how to run a lash lift and a brow lamination with it, how to adjust timing within the stated range, which nourishing ingredients are inside, and when the duo packs are worth it.
What Noemi Innovate Step 1 and Step 2 do
Like every lift or lamination, Innovate works in two phases. First the hair is softened so it can take a new direction. Then that direction is fixed so it holds once the client leaves the chair.
Step 1 – Cysteamine: the reshaping step
Step 1 is the active lifting lotion. Its base is cysteamine HCl, which the catalog describes as a mild, thioglycol-free alternative that burdens the hair structure less. It is enriched with argan oil, shea butter and hydrolysed collagen, keratin and wheat protein.
Processing time is 8–12 minutes for lashes and brows. Content: 10 ml, vegan.
Step 2 – Fix: the setting and care step
Step 2 – Fix closes the lifting process. It follows Step 1 and sets the shape you created on the pad or on the brow, whether you are lifting lashes or laminating brows.
It is also the care step of the system. It contains Polyquaternium-22 to smooth the hair and improve combability, plus glycerin, natural fatty acid glycerides and gentle fatty alcohols. Processing time is again 8–12 minutes on lashes and brows, in a 10 ml vegan bottle.
Cysteamine lash lift lotion in plain words
Classic lifting lotions are usually based on thioglycolate. Cysteamine does the same basic job, loosening the hair so it can be reshaped, but it is generally considered the gentler option for the hair.
For many artists this makes it a good fit for sensitive clients, for fine or previously treated hair, and for clients who simply ask for a less aggressive product. The catalog names exactly this use: sensitive clients or those who want to avoid chemically aggressive products.
If you want the full comparison, including how the two chemistries differ in practice, read our guide Cysteamine vs Thioglycolate Lash Lift: How to Choose.
Lash lift and brow lamination with the same lotion
Most studios that offer both services keep two separate systems. That means two sets of bottles, two sets of timings and twice the stock to watch.
With Innovate, both steps are rated 8–12 minutes on lashes and brows. You learn one rhythm, open one set of bottles and can use them up across both services. For a small studio or a mobile artist this keeps the trolley lean.
| Step | Product | Processing time | Role |
|---|---|---|---|
| 1 | Innovate Step 1 – Cysteamine (10 ml) | 8–12 min, lashes and brows | Softens and reshapes the hair; cysteamine HCl, argan oil, shea butter, proteins |
| 2 | Innovate Step 2 – Fix (10 ml) | 8–12 min, lashes and brows | Sets the new shape; Polyquaternium-22, glycerin, fatty acid glycerides |
| Aftercare | Brow & Lash Argan Creme | After the service and at home | Nourishing final step after lifting, lamination and colouring |
The simplest way to start is the Innovate Cysteamine SET, which contains Step 1 and Step 2 together with a free Argan Creme for aftercare.
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Noemi – NEW Innovate Cysteamine Lash Lifting & Lamination SET (Step 1 & 2 + FREE ARGAN CREME) Original price was: CHF 45.90.CHF 39.00Current price is: CHF 39.00.
The full Innovate lifting system in one set: the cysteamine-based Step 1 that reshapes lashes and brows gently, and the Step 2 fixing care that locks the result in – now with a free Argan Creme for aftercare. Argan oil and shea butter strengthen the hair structure for long-lasting, healthy-looking lifts.
20 in stock
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Noemi – NEW Innovate Lash Lifting & Lamination Solutions – Step 1 – Cysteamine Original price was: CHF 26.90.CHF 22.85Current price is: CHF 22.85.
A gentle lifting formula that shapes lashes and brows while supporting their natural structure with nourishing ingredients – more care, less stress. Built on cysteamine HCl, a mild thioglycol-free alternative that spares the hair. Processing time 8-12 minutes for both lashes and brows. Vegan, 10ml.
24 in stock
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Noemi – NEW Innovate Lash Lifting & Lamination Solutions – Step 2 – Fix Original price was: CHF 26.90.CHF 22.85Current price is: CHF 22.85.
The fixing step of the Innovate lifting system, shaping and setting lashes and brows while supporting their natural beauty with nourishing ingredients – more care, less stress. Contains Polyquaternium-22 to smooth the hair and improve combability. Processing time 8-12 minutes on lashes and brows. Vegan, 10ml.
28 in stock
Noemi Innovate lash lift: step by step
The workflow below is the general sequence most artists follow. Always work with the instructions included with the product, and as with any chemical service, carry out a patch test beforehand.
- Consultation. Check the lashes, ask about previous lifts, sensitivities and contact lenses, and agree on the curl you want.
- Cleanse. Remove make-up, oil and residue so the lotions can reach the hair evenly.
- Protect and isolate. Place under-eye protection and isolate the lower lashes.
- Place the pad. Choose the size by lash length and set the lashes onto the pad with your usual adhesive or balm. Our guide to Noemi silicone lash lift pads explains how to pick sets and sizes.
- Apply Step 1 – Cysteamine. Keep the lotion on the lash area and away from the skin and the lash line. Process within 8–12 minutes.
- Remove Step 1. Wipe it off carefully and completely before the next step.
- Apply Step 2 – Fix. Same area, same care. Process within 8–12 minutes.
- Remove Step 2 and finish. Clean the lashes, release them from the pad and continue with tint or care if they are part of your service.
Noemi Innovate brow lamination: step by step
For brows the logic is the same, only the shaping happens on the skin instead of on a pad. Again, follow the product instructions.
- Consultation and mapping. Look at growth direction, density and gaps, and decide how far up and out you want to set the hair.
- Cleanse the brows. Grease-free hair takes the lotions more evenly.
- Apply Step 1 – Cysteamine. Brush the hairs into the desired direction and cover them. Many artists place a silicone brow patch or film on top to keep the hair in position. Process within 8–12 minutes.
- Remove Step 1 completely.
- Apply Step 2 – Fix. Re-brush into shape if needed and process within 8–12 minutes.
- Remove Step 2, then tint, tidy and style the brows as planned.
For the full brow service with tint and styling, see Brow Lamination Step by Step: Pro Guide.
How to adjust timing within 8–12 minutes
The catalog gives one range for both steps: 8–12 minutes. It does not give separate times for fine or coarse hair, so do not invent them. Stay inside the stated range and use the instructions included with the product as your reference.
As a rule, many artists stay towards the shorter end for fine, light or previously treated hair and use more of the range for thick, resistant hair. Brows with coarse, stubborn hairs often need more of the window than soft lashes.
Write down the time you used for each step on the client card. At the next appointment you can repeat what worked or adjust by a minute, instead of starting from scratch.
The nourishing ingredients in Noemi Innovate Step 2 – Fix
Step 2 is not just a neutraliser. The catalog lists four groups of care ingredients:
- Polyquaternium-22 – smooths the hair, improves combability and gives a silky, soft feel.
- Glycerin – provides moisture and helps preserve the elasticity of the hair.
- Lauric/myristic/palmitic/stearic glycerides – natural fatty acids for suppleness and protection.
- Cetearyl alcohol and cetyl alcohol – gentle fatty alcohols that smooth the hair structure and preserve moisture.
The ingredient list also includes argan oil, Lactobacillus ferment and camellia flower extract. Step 1 brings its own care with argan oil, shea butter and hydrolysed collagen, keratin and wheat protein.
For clients, this is the easy explanation: the lift is gentle, and the system cares for the hair while it shapes it.
Common mistakes with a two-step lifting system
- Mixing systems. Use Innovate Step 1 with Innovate Step 2. Another brand’s fixing lotion is not designed for this Step 1.
- Leaving Step 1 residue. Remove it fully before Step 2, or the result can become uneven.
- Too much lotion. A thin, controlled layer is easier to keep off the skin and the eye area.
- Guessing the time. Use a timer for each step and stay within 8–12 minutes.
- Skipping the client card. Without notes on pad size and times, you cannot repeat a good result.
When the Noemi Innovate duo packs make sense
Both steps are also available as duo packs with 2 × 10 ml: the Step 1 Duo Pack and the Step 2 Duo Pack. They contain the same Innovate formulas with the same 8–12 minute processing time.
Duo packs suit a busy studio that runs lash lifts and brow laminations every day, or a team with several workstations. You always have a second bottle ready and can restock Step 1 and Step 2 separately, depending on which one you use up first.
If you are just starting with Innovate, the SET is the easier entry. Once you know your weekly volume, the duo packs keep restocking simple.
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Noemi – Innovate Cysteamine Lash Lifting & Lamination Solutions – Step 1 – Duo Pack Original price was: CHF 45.90.CHF 39.00Current price is: CHF 39.00.
A new-generation Step 1 that shapes lashes and brows while respecting their natural structure. Powered by cysteamine HCl, a mild thioglycol-free alternative, and enriched with nourishing ingredients for healthier-looking results with less stress on the hair. Processing time 8-12 minutes on both lashes and brows. Vegan formula, 2 x 10ml.
4 in stock
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Noemi – Innovate Cysteamine Lash Lifting & Lamination Solutions – Step 2 – Duo Pack Original price was: CHF 45.90.CHF 39.00Current price is: CHF 39.00.
The setting step of the Innovate system, designed to fix the lift gently while supporting the natural beauty of lashes and brows. Enriched with nourishing ingredients for visible results with minimal stress – healthier, softer, more resilient hair. Processing time 8-12 minutes on lashes and brows. Vegan, 2 x 10ml.
4 in stock
Aftercare with the Noemi Argan Creme
The Noemi Brow & Lash Argan Creme is developed as the final care step after colouring and lamination. It contains argan oil, castor oil, olive oil, rosehip oil and vitamin E and is suitable for daily use.
Apply a little at the end of the service and recommend it for home care. As a rule, artists also tell clients to avoid wetting, steaming and heavy make-up on the treated area for the first day or so, and to brush brows into shape each morning.
For brow work, the Noemi Silicone Brow Patch holds the hairs in place during lamination. Cream Filler is a separate conditioning product for lashes and brows that you can offer as a treatment on its own; read more in our article on Noemi Cream Filler.
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Noemi – Brow & Lash Argan Creme Original price was: CHF 15.90.CHF 13.50Current price is: CHF 13.50.
A nourishing final-step cream developed specifically to care for lashes and brows after colouring and lamination. Rich in argan oil and essential vitamins, it supports the health and appearance of the hair and is gentle enough for daily use – the aftercare to recommend to clients for home.
10 in stock
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Noemi – Cream Filler (Hot Pink) Original price was: CHF 23.90.CHF 20.30Current price is: CHF 20.30.
A rich care step that maximally nourishes lashes and brows, repairing damaged hair and giving it a plump, even structure. It forms a protective molecular film that adds volume and shields against external stress. Contains pea proteins, vitamin B5, vitamin E and olive oil – used between steps 2 and 3 of brow lamination.
4 in stock
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NEWSaleLimitedSelect optionsThis product has multiple variants. The options may be chosen on the product page
Noemi – Silicone Brow Patch for Lamination CHF 8.40 CHF 14.35Price range: CHF 8.40 through CHF 14.35A reusable silicone patch that makes brow lamination faster and more precise. It gently holds the brow hairs in place for even product distribution and a clean result, while flexible medical-grade silicone adapts to the brow without slipping or pulling. Comfortable for the client and built for repeat professional use.
1 in stock
FAQ about Noemi Innovate
Can you use Noemi Innovate for both lash lift and brow lamination?
Yes. Step 1 and Step 2 are both designed for lashes and brows, with a processing time of 8–12 minutes on each. That is why one set of lotions can cover both services.
What is the processing time for Noemi Innovate Step 2 – Fix?
8–12 minutes on lashes and on brows. Step 1 – Cysteamine has the same range. Adjust within that window according to the instructions included with the product.
Is a cysteamine lash lift gentler than thioglycolate?
Cysteamine is generally regarded as the milder option, and the catalog describes Innovate Step 1 as a thioglycol-free alternative that burdens the hair less. A patch test is still needed before any chemical service.
Can I use Innovate Step 2 with another brand’s Step 1?
It is not recommended. Step 2 – Fix is made to follow the cysteamine-based Innovate Step 1. Keep each system together so the timings and chemistry match.
Is Noemi Innovate vegan?
Yes. Both Step 1 and Step 2 are listed as vegan, each in a 10 ml bottle, and the duo packs contain 2 × 10 ml.




